How to create an effective Instagram strategy to optimise and grow your business

Overview

If you want to enjoy using Instagram and feel totally confident when doing so, this course is for you. 

Delve into your Instagram strategy with this interactive and useful presentation. Learn how to create a simple, time saving strategy that not only optimises your profile but adds clarity to your messaging. Understand how to use your professional dashboard to create successful content and how best to use captions and hashtags to increase engagement and widen your audience. 

This course will begin with a pre-recorded task to complete before the live presentation. There will be tasks to complete throughout the presentation so make sure you have your phone to hand.

Aim & learning outcomes

The intention is to feel confident in your Instagram Strategy and have optimised your profile to increase your engagement, widen your audience and ultimately, grow your business.

By the end of the webinar you will:

1. have optimised your profile to expand your reach. This will include, profile name and bio, grid aesthetics and using highlights
2. have created an easily digestible Instagram Strategy which includes content pillars, types of posts, when to post, your messaging and which hashtags to use.
3. feel confident dealing with negative comments
4. be able to use your professional dashboard in a way that reduces your workload

About our speaker

Nadia Austin, Sunrise Sleep Coach

I have been a Sleep Coach for 18 months and run a successful baby signing business alongside this. I come from a design, sales and marketing background so use all of these tools to accelerate both of my businesses. I am passionate about designing content for social media and spend a lot of time researching Instagram updates, working with Social Media Managers and making the most out of my page to build my business. I’ve learnt that number of followers doesn’t equal instant business and it is more important to optimise your profile and have a clear, confident strategy.

If you are an annual member, please sign in to register for free.