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Instagram for Business recorded webinar
Instagram for Business recorded webinar

Pre-recorded webinar.


Available to view online.

Instagram for Business recorded webinar

An introduction to Instagram for Business – the what, the why and the how for utilising this platform to grow your business. This session is facilitated by Harriet Allcock, Founder of Splash Communications.

Access this webinar via the 'Recorded Webinars' webpage.
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Time & Location

Pre-recorded webinar.

Available to view online.

Event Details

To access this recording, click here to go to the Recorded Webinars webpage.   


This webinar is a beginner's guide to Instagram for Business. The session will provide you with the tools you need to start utilising this platform to grow your business. The webinar is aimed at professionals with little or no experience of Instagram for Business. If you want to know your reels from your guides and your link stickers from your polls, and how to leverage these things to drive growth for your business, then this webinar is for you.

What to expect:

The webinar will be broken down into four main sections:  

  • What is Instagram for Business and why should I be using it? 
  • What sort of content can (and should) I be creating in Instagram for Business?
  • How do I create that content?  
  • How do I analyse my content’s performance for future growth?

Aim & learning outcomes:

The aim of this webinar is to introduce you to Instagram for Business, outline why you should be using it and how to use it to grow your business.

By the end of this webinar you will be able to:

  • Outline how and why Instagram for Business is a useful tool for your business
  • Make use of Instagram’s general features and specialised business features
  • Plan a broad range of content that will resonate with your intended audience
  • Analyse your content using Instagram’s insights tools and evaluate performance.

More about Harriet:

This webinar is led by Harriet Allcock, Founder of Splash Communications. 

Harriet founded Splash Communications in late 2019, after several years working in PR agencies across London, and following a move to Washington DC. Her favourite campaigns and best results have always happened when she has been trusted to follow her own path, so she decided to make that permanent. Splash provides flexible support and exceptional results across a broad range of comms disciplines, from traditional PR to social media support, to influencer marketing campaigns.

“Harriet has managed all our Ergobaby social channels for several years. Her organisational talents, market knowledge, and creative thinking has driven our social content to perform beyond our expectations. Her analytical skills and results orientation has seen our audience grow exponentially. Harriet is a valued member of the team and a pleasure to work with!” Holly Brewer, Marketing Manager, Ergobaby UK and Ireland.

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Payment Updates:

We are now able to accept payment via PayPal.

Our fees are listed in pound sterling (£). If you'd like to pay in a different currency, please email us with the course name and your preferred currency. 

Event requirements

To participate in our online (live) events, you will need access to:

  • A computer – laptop, desktop or tablet.

  • A high-speed internet connection – broadband wired or wireless (3G or 4G/LTE).

  • Speakers and a microphone – built-in, USB plug-in, or wireless Bluetooth.

  • A webcam – built-in webcam or separate webcam connected to your laptop/desktop or tablet.


You will be required to download Zoom so you can participate fully in the online (live) event.

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